
Brand review
Innersense
Is it worth the money?
4.1
Great
183 opinions from 106 people
- Positive
- 137
- Mixed
- 14
- Negative
- 32
How is the Curl Score calculated?
We read 6 public Reddit discussions and logged each person's opinion of each product as positive, mixed or negative, and members add theirs when they review a product here. The Curl Score puts those on a scale of 1 to 5: every opinion positive would be 5, every one negative 1, and an even split 3, with a mixed opinion counting as half positive. Passing mentions aren't opinions, so they don't count, and each person counts once per product. Every brand is scored the same way, but these are comments, not verified purchases or a survey. Sources and method
Mostly positive
Loved and long-lasting. Pricey.
Concentrated, long-lasting stylers that many call their holy grail, with a minority reporting scalp irritation.
The full verdict
Most reviewers like the brand, and many are loyal for years, saying the products are concentrated enough that a bottle lasts close to a year. The I Create Volume gel and the two foams are praised for light, touchable definition, especially on fine hair, while I Create Hold and Curl Memory give stronger, multi-day hold but turn crunchy, sticky or matted if overdone. The Sweet Spirit leave-in is a favourite. The complaints that recur are price, conditioners with little slip for some, herbal scents a few dislike, and a handful of reviewers who had scalp irritation or shedding.
- More promising for
- Fine to medium curls that want light, lasting definition, and anyone who values clean ingredients and refills.
- Think twice if
- Your scalp is easily irritated, you're on a tight budget, or you want a hold you can't overdo.
Reviewer experiences
A representative mix, good and bad, from the commenters.
- u/elephantbuttzr/curlyhair, 2026
The only styler I use: lightweight, it defines without crunch, gives me day 2-3 hair, and a 10oz bottle lasts almost a year.
2c, high porosity, high density, midlength, natural
- u/baytovar/curlyhair, 2026
The only hold product that gives me multi-day definition without much frizz, but the crunch is too much and won't scrunch out.
Humid climate
- u/mcsaltycrackerr/curlyhair, 2026
The shampoo, conditioner, mousse and gel caused scalp irritation and my hair falling out within a week.
- u/She_Devoursr/curlyhair, 2026
My number one: a thin, serum-like gel that gives definition without stickiness or stiffness.
Fine 2c/3a
- u/yabasicjanetr/curlyhair, 2026
The missing key to three-day hold on my fine 2C curls. It's concentrated, so a bottle lasts nearly a year.
Fine 2C
- u/red-purple-redr/curlyhair, 2026
The only conditioner out of the 30-40 I've tried that doesn't weigh my hair down.
Low porosity, thick density, 3B to 3C
See all 113 reviews
PositiveI Create VolumeReddit comment
The only styler I use: lightweight, it defines without crunch, gives me day 2-3 hair, and a 10oz bottle lasts almost a year.
u/elephantbuttz2c, high porosity, high density, midlength, naturalr/curlyhair, 2026Original comment
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Their I Create Volume is the only styling product I use now! I originally balked at the price, but one 10oz bottle lasted me almost a full year. It’s super lightweight and improves definition without a crunch. I didn’t think I’d be able to get day 2-3 hair with something so lightweight but I can and do! Big fan.
MixedI Create Curl MemoryReddit comment
The only hold product that gives me multi-day definition without much frizz, but the crunch is too much and won't scrunch out.
u/baytovaHumid climater/curlyhair, 2026Original comment
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Ooh, I just bought my second bottle of I Create Curl Memory because it has been the only gel (or any hold product) that has given me definition that lasts through multiple days without much frizz. But I hesitated a bit because while I love the look I don’t love the feel. The crunch can be too much for me and I can’t scrunch it out. Now you have me wondering if I should try I Create Volume instead! Can you compare the two any more for me?
NegativeRangeReddit comment
The shampoo, conditioner, mousse and gel caused scalp irritation and my hair falling out within a week.
u/mcsaltycrackerr/curlyhair, 2026Original comment
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I had a similar experience! I started using the shampoo, conditioner, mousse and gel per the instruction of a curly hair stylist. Within a week, I had scalp irritation and my hair started falling out!!! It stopped within days of switching back to my crappy drug store products. I thought I was crazy since I’d heard so many great things about it! I also couldn’t get past the really strong patchouli smell in the mousse. I switched to Amika mousse and Ouidad gel and love that combo. And my hair isn’t falling out anymore lol
PositiveI Create VolumeReddit comment
My number one: a thin, serum-like gel that gives definition without stickiness or stiffness.
u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment
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This is my holy grail brand. It is pricey but the products last forever for me. I have fine 2c/3a curls. I create volume is my number one. It’s so much like Curl Keeper- a thin serum like gel that creates definition without stickiness or stiffness. I use that with the I create lift foam mousse. Together they provide the perfect amount of touchable definition for me. I love their hydrating hair bath and conditioner. You need a lot of water to get the slip from the conditioner. It’s so concentrated you just need a small amount of product. Their sweet spirit leave in spray has such an amazing smell and it is the perfect refresher for me. Leaves my hair soft and smelling incredible. The I create hold is very stiff hold. I prefer a lighter feel but it does really work if you want to lock your curls down. I tried the quiet calm curl control and it’s too heavy for me and doesn’t really do much of anything. The detox hair mask didn’t do much either.
PositiveI Create Definition foamReddit comment
The missing key to three-day hold on my fine 2C curls. It's concentrated, so a bottle lasts nearly a year.
u/yabasicjanetFine 2Cr/curlyhair, 2026Original comment
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I Create Definition has been the missing key in keeping my fine 2C curls actually holding their shape for three days. Yes my hair looks like ramen after drying but after SOTC, the definition and hold is great. It's also pretty concentrated and one regular size bottle lasted nearly a year of using 3-4 pumps every 3-4 days.
PositiveSweet Spirit Leave-In ConditionerReddit comment
The only conditioner out of the 30-40 I've tried that doesn't weigh my hair down.
u/red-purple-redLow porosity, thick density, 3B to 3Cr/curlyhair, 2026Original comment
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I have been using this brand for a couple of years now. Here are my thoughts… Overall, my hair is much better shape now than it was before I started using any product in this brand. So I’m very happy with that. However, I do probably do things slightly different than other people. I have low porosity medium two thick density hair that is 3B to 3C. My hair hates products that are Shea butter based or have a lot of protein (I do realize that this brand uses those ingredients, but they are much further down on the ingredient list and my hair seems to be able to tolerate that ). My hair also hates curl creams—pretty much all curl creams, including curl creams from this brand. I also change up my product combination, depending on the time of year due to cold weather and dry air versus hot, humid weather and a lot of moisture in the air. I absolutely love, sweet spirit leave in conditioner. It has been the only conditioner it has not weighed down my hair. I have tried probably 30 or 40 different ones and this like I said is the only one that my Hair likes. I use I create volume as a filler after sweet Spirit. Then I do I create hold and top it off with I create Lyft volumizing foam. That’s my summer routine. These products make it so my hair last 4 to 5 days with minimal frizz because it does not allow my hair to absorb the moisture from the air (I can go seven days if I choose to as well). In the winter, I change it up to. I create curl memory, followed by the Lyft foam. I do this because in the winter where I am it is extremely dry and I do need something with a humectant in it to draw in some moisture. The only product I have not figured out how to use properly on my hair is I create definition foam. No matter how I pair it my hair literally flash dries. No matter what oil I use or whether I use oil or not, I cannot scrunch out the crunch because my hair literally breaks. This happens whether I use something underneath it or just use that foam. Once a week I shampoo with their color, awakening hair bath, and color radiance conditioner. The other wash day I actually use a clarifying shampoo— Malibu C undo goo. And follow that with the color awakening hair bath. I deep condition and do a repair treatment both from Innersense. That I’ve been extremely happy with. My routine has also allowed me to go a full week between wash days sometimes. That depends honestly on my activity for the week and how my hair is feeling on my scalp. So I would say I go a full seven days probably once a month other than that, I split it and do two days a week. Overall, this is the only brand where I’ve had success over multiple products. I have attempted pairing products from different brands with this brand in the past and I was never crazy about the end results. Yes it is pricey, but the products tend to last in exceedingly long time for me so, I feel like I’m actually spending about as much or less as I was prior when I was switching up products on a regular basis.
PositiveInnersense lineReddit comment
My go-to for a couple of years; I want to simplify and try the Air Dry Cream.
u/theaterkidatheartr/curlyhair, 2026Original comment
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I was just looking at this today online! Innersense has been my go to for a couple of years now, but I want to simplify my routine and not use heat every time I wash. Maybe I'll actually give it a try :)
PositiveLeave-inReddit comment
My favourite leave-in.
u/sandwich_bender3A, pixie, brownr/curlyhair, 2026Original comment
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My favorite leave in!
PositiveRangeReddit comment
By far the best brand for my hair.
u/carmelainparisr/curlyhair, 2026Original comment
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Strong agree. This is by far the best brand for my hair and i also agree that I Create Volume might be their best product of all.
PositiveCream conditionerReddit comment
I love it.
u/muffinslinger2B-3C, brown, thickr/curlyhair, 2026Original comment
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I use this brand! On the expensive side, love using their cream conditioner, leave in conditioner and gel. I like that they sell re-fill pouches for their products so you can reuse containers. One thing I will say, their pumps for their containers are weak and I have had a few stop working on me consistently enough. Also I like their hair oil!
PositiveGelReddit comment
I love the gel.
u/muffinslinger2B-3C, brown, thickr/curlyhair, 2026Original comment
PositiveHair oilReddit comment
I like the hair oil.
u/muffinslinger2B-3C, brown, thickr/curlyhair, 2026Original comment
PositiveRangeReddit comment
The only product line I use now; it saved my curls.
u/Sensitive-Living-571r/curlyhair, 2026Original comment
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This sis the only product line I use now. It saved my curls
PositiveRangeReddit comment
Lightweight, and it gives volume to my frizzier curls. I appreciate the refill sizes, since the brand isn't cheap.
u/Less-Noise-1112Frizzier curlsr/curlyhair, 2026Original comment
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I use innersense, I like how it’s lightweight and gives my curls volume. My curls are on the frizzier side but I like the look of it. I also appreciate they have refill size products because the brand is not cheap.
PositiveRangeReddit comment
It works really well and is great for low-maintenance styling.
u/batshitbaddieLazy curly hair personr/curlyhair, 2026Original comment
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Love innersence!!! My hairdresser uses their products which was how I found them, works really well for my hair (I’m a lazy curly hair person) so it’s great even when I wanna be low maintenance with it.
PositiveGelReddit comment
Seriously impressed; it works for squish-in-and-go styling.
u/causticwonderLazy curlyr/curlyhair, 2026Original comment
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Same here! I bought the gel after my last haircut and I’ve been seriously impressed by it. I’m also a lazy curly girl. If I can’t wash, squish in some product and go, I’m grumpy for the rest of the day.
PositiveMousseReddit comment
Mousse plus gel and diffusing is the only thing that restores my old curl pattern; it holds for days.
u/mulberrycedarFine; recent diffuse hair loss, finer and less curlyr/curlyhair, 2026Original comment
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Also fine haired and same! My hair has changed a lot recently, diffuse hair loss + became finer and less curly, though the less curly may be a result of it becoming more fine. And innersense mousse + gel and diffusing is the only thing that makes my hair look similar to how it used to. The style actually holds for days and it looks awesome. Given, day 1 it looks strangely wet despite SOTC but it's worth it for the longevity I get after and days 2 through 4 look especially great
PositiveGelReddit comment
Gel plus mousse holds for days, though day 1 looks strangely wet.
u/mulberrycedarFine; recent diffuse hair loss, finer and less curlyr/curlyhair, 2026Original comment
PositiveRangeReddit comment
I splurge on the whole range: I love the smells and ingredients, customer support is helpful, and the products are concentrated.
u/appliepie99Thick 2br/curlyhair, 2026Original comment
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i splurge and use all innersense. I love the smells, the ingredients, the aesthetics. The customer support on their site is pretty helpful too. I have thick 2b hair. theyre expensive but a bit of their product goes a long way bc its more concentrated. I used to need giant globs of conditioner but a few small plops on innersense conditioner works tremendously. it just spreads real nice.
PositiveConditionerReddit comment
A few small plops work tremendously, and it spreads nicely.
u/appliepie99Thick 2br/curlyhair, 2026Original comment
PositiveColor Radiance shampoo & conditionerReddit comment
I've used them for a decade; worth adding loads of water for the slippy feel.
u/sidana489High density, fine 3c/4ar/curlyhair, 2026Original comment
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The biggest thing with Innersense products is that they’re very concentrated. You have to add loads of water to get the seaweed/slippy feel but lord it’s so worth it. I’ve been using color radiance shampoo & conditioner, hydrating cream hairbath, I create hold & I create volume for a decade now. I have high density, fine 3c/4a curls. Start with a small amount then if your hair feels dry add warm water, repeat process until you get the feel of seaweed. The only product I’ve tried and can’t get to work for my hair is I create curl memory. My hair looks amazing but after a few days it gets so matted and I think something in it mildly irritates my scalp.
PositiveDaily Hair Bath shampooReddit comment
Perfect.
u/MeowLeafy2c/3a, quite fine, high densityr/curlyhair, 2026Original comment
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I have 2c/3a curls (quite fine but high density) that have gotten wonky with having babies, breastfeeding and now encroaching on 40. Innersense is, in a word, my GOAT. Daily hair bath Shampoo? Perfect. Gel and hold foam? Perfection. The ONLY thing that doesn’t work for me is the conditioner. Weirdly gave me zero slip and never seemed to work well.
PositiveGelReddit comment
Perfection.
u/MeowLeafy2c/3a, quite fine, high densityr/curlyhair, 2026Original comment
PositiveHold foamReddit comment
Perfection.
u/MeowLeafy2c/3a, quite fine, high densityr/curlyhair, 2026Original comment
PositiveColor conditionerReddit comment
The best slip, even though my hair isn't coloured.
u/Sahblahr/curlyhair, 2026Original comment
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I had the best slip with their color conditioner (and I don’t color my hair). Their regular conditioner doesn’t work for me as well but for some reason the color one does. Maybe try a small bottle of that if you haven’t yet.
PositiveColor conditionerReddit comment
It doesn't feel slippy at first, but I always switch back: I use far less and my hair ends up moisturised, not heavy.
u/ziggazigahhhhhr/curlyhair, 2026Original comment
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I also use the color conditioner and don’t color my hair and the slip it provides is different than what I know works, it like… doesn’t feel slippy enough? Sorta leaves me skeptical, until…I switch to a more slippy conditioner, and I immediately switch back to innersense. With innersense I use way less conditioner than any other brand, no matter how tangled my hair is, and my hair ends up more moisturized and less heavy.
PositiveRangeReddit comment
Obsessed and loyal for years. The first brand to make my curls look, feel and smell right, and the products are concentrated and last.
u/IntuitiveMonster3B, low porosity, fine, with gray/white coarser strandsr/curlyhair, 2026Original comment
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Warning: I’m obsessed with this brand. The following paragraphs will probably sound like a very wordy ad. It’s not; I’m just passionate. I was a DevaCurl Girl back in the day, but their reformulation turned my curls into limp noodles, which started the Great Product Hunt. I tried a ton of brands (BounceCurl, Ouidad, AG, Curlsmith) but Innersense was the first one to make my curls look, feel and smell like I wanted. I have been loyal to this brand for years and have updated my routine a few times to incorporate new products. It’s not a cheap product line for sure, but I’ve found the products to be very concentrated and last far longer than you’d expect. My hair is primarily 3B curls that are low porosity and fine. However, I’ve been going gray since I was about 15 (thanks genetics) and have large chunks of white hair that is more slightly more coarse mixed in. I tend keep washing and wet-refreshing to a minimum since the combo of two different low porosity textures makes the process of getting my hair wet and then dry again take forever and provide uneven results. Here is my Great Big Routine that I do once a week (maybe twice if it’s absolutely necessary): First wash with Color Awakening Hairbath Second wash with Bright Balance Hairbath Bright Balance Conditioner Layer Sweet Spirit Leave In and Quiet Calm Curl Control (different parts of my hair need different moisture levels) Apply liberal amounts of I Create Curl Memory Brush in sections with the Slick-Dense Define Edgelift BounceCurl brush Scrunch in I Create Lift Squeeze out all of extra water I can Spray on KMS Therma Shape Quick Blow Dry Spray (one of my rare non-Innersense products and necessary to get my hair dry in under an hour) Diffuse until it’s fully dry or I’m sweating too much to keep going Since switching to Innersense, I don’t think I’ve gone a full week of my life without getting an unsolicited compliment on my hair. Yes, I put in the time and effort to get it there, but I do give the products a lot of the credit.
PositiveColor Awakening & Bright Balance Hairbaths + Bright Balance ConditionerReddit comment
Part of my weekly wash routine.
u/IntuitiveMonster3B, low porosity, fine, with gray/white coarser strandsr/curlyhair, 2026Original comment
PositiveConditionerReddit comment
I love the conditioner.
u/Complex-Citron3058r/curlyhair, 2026Original comment
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Love their conditioner
PositiveConditionerReddit comment
The only thing that worked for my hair; very nourishing.
u/tonyabbottsbudgier/curlyhair, 2026Original comment
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Their conditioner is the only thing that worked for my hair - really loved it? Very nourishing
PositiveFine/medium shampoo & conditionerReddit comment
Perfect on my high-density fine hair.
u/The_silver_sparrowHigh density, finer/curlyhair, 2026Original comment
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I love this brand! I have high density fine hair and find that most brands make my hair stiff. But their fine/medium shampoo and conditioner is perfect for my hair and their I create curl memory and I create lift works perfectly for my hair
PositivePure Inspiration hair bath & Daily conditionerReddit comment
Annoyingly expensive, but my hair has never been healthier. I need less conditioner, and the scent isn't strong.
u/lindentreesbywater3A, shoulder length, brown, finer/curlyhair, 2026Original comment
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pisses me off bc it's so expensive but since my hair has never been healthier since i started using it (pure inspiration hair bath and daily conditioner) so i'm stuck here i guess. had to get used to the fact that i legit do not need to use as much condish as did with lesser brands (though i still use more than the bottle says lol). the hair ceremony shit makes me want to do the biggest jerk off motion of all time but what can you do. i like that the scent is not very strong
PositiveGelReddit comment
A weekly staple; it holds 4-6 days on my fine curly hair.
u/h0tkushsalsaFine curlyr/curlyhair, 2026Original comment
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the gel is part of my curl hair routine every single week. my fine curly hair loves it & it holds well, at least 4-5 sometimes 6 days if i push it. i also love the hair bath, i wanna try more products!
PositiveHair BathReddit comment
I love it.
u/h0tkushsalsaFine curlyr/curlyhair, 2026Original comment
PositiveLeave-in conditionerReddit comment
I love the leave-in conditioner.
u/Existing_Afternoon21r/curlyhair, 2026Original comment
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Love the leave in conditioner! Another brand you should cover is Mizani.
PositiveColor Awakening HairbathReddit comment
I've repurchased it multiple times.
u/lobsterbanditoThin, fine 2b/3ar/curlyhair, 2026Original comment
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I love Innersense and I love that they offer refill pouches for many of their products. They are expensive, there’s no doubt, but they last a long time. I Create Definition is the styler I reach for the most and I only need less than 2 pumps for my whole head (thin, fine 2b/3a) and it leaves me with well defined, frizzless spirals. Other Innersense products I’ve purchased multiple times: color awakening hairbath, pure inspiration conditioner, and sweet spirit leave-in.
PositivePure Inspiration conditionerReddit comment
I've repurchased it multiple times.
u/lobsterbanditoThin, fine 2b/3ar/curlyhair, 2026Original comment
PositiveRangeReddit comment
My hair has never been better: perfect soft, touchable hold.
u/lizbee018r/curlyhair, 2026Original comment
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My hair has literally never been better since using innersense. I love it. I prefer a soft, touchable hold and its perfect for me.
PositiveFoamReddit comment
A unicorn product that makes my hair better every time, though the price is hard to justify for their other products.
u/Mommadinasaurusr/curlyhair, 2026Original comment
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Their foams are my unicorn product. Anytime I use the foam it just makes my hair better. I do like their other products but most of the time I can't justify the price :/
PositiveShampoo & conditionerReddit comment
Pricey, but a bottle took me nearly a year to use.
u/shikari426Very thick, shorter hairr/curlyhair, 2026Original comment
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For those that are worried about the pricing (I was!!), it took me nearly a year to go through a bottle of shampoo/conditioner. I have super thick hair but it’s shorter
PositiveConditionerReddit comment
I love it. It needs lots of water for slip, and a small amount goes far.
u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment
PositiveColor Awakening Hairbath & Color Radiance ConditionerReddit comment
My weekly wash combo.
u/red-purple-redLow porosity, thick density, 3B to 3Cr/curlyhair, 2026Original comment
PositiveDeep conditioner & repair treatmentReddit comment
Extremely happy with both.
u/red-purple-redLow porosity, thick density, 3B to 3Cr/curlyhair, 2026Original comment
PositiveRangeReddit comment
Worth the money and great for sensitive skin. I stopped only because of the cost, and I plan to return.
u/aurorasoupSensitive skinr/curlyhair, 2026Original comment
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I LOVE Innersense. I had to stop using it because I was going through a rough patch and couldn’t afford it, but I find the money so worth it and it’s great for my sensitive skin. Once I run out of the current product I’m using, I’m going back.
PositiveMousseReddit comment
I use it daily and like it.
u/mamabreicheeser/curlyhair, 2026Original comment
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I use their mousse daily and like it but I haven’t tried many other mousses due to ingredients
PositiveRangeReddit comment
I love it.
u/Remarkable_Fun_28473b, fine, regular porosityr/curlyhair, 2026Original comment
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love love love love
PositiveI Create Curl creamReddit comment
A nice soft touch and curl definition.
u/marticcrnr/curlyhair, 2026Original comment
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I use I Create Curl curl cream and I Create Hold gel. Nice soft touch and curl definition. When I need stronger hold, I use Mielle.
PositiveGelReddit comment
I really like the curl gel.
u/LeviosaBitches1r/curlyhair, 2026Original comment
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I really like the curl gel, it’s been great for my hair
PositiveCurly conditionerReddit comment
I use it.
u/Relevant_Progress411Fine, curlyr/curlyhair, 2026Original comment
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I have fine curly hair and I scoffed at using the volumizing foam but omg it’s great. I also love their sweet spirit leave in conditioner and use their curly conditioner
PositiveCurl creamReddit comment
It makes my hair so soft and smells divine.
u/Crwoissantr/curlyhair, 2026Original comment
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I love their curl cream, it makes my hair so so soft and the smell is divine. Their leave in conditioner spray is also fantastic, it refreshes my curls perfectly!
PositiveClean Scalp shampoo & conditionerReddit comment
Smells amazing and leaves my hair soft and weightless, though it didn't do much for my scalp. The bottles last over a year.
u/Booger_Picnicr/curlyhair, 2026Original comment
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I love this brand. I use the clean scalp kind, which admittedly didn't do much for my scalp, but it smells amazing and leaves my hair so soft and weightless. It's expensive, sure, but it took me over a year to go through the conditioner and i'm still on the same bottle of shampoo after a year and a half, so you definitely get bang for your buck.
PositiveGelReddit comment
It was my holy grail when I had natural hair.
u/Brave_Cantaloupe2300r/curlyhair, 2026Original comment
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Their gel was the holy grail when I had natural hair 😮💨
PositiveShampoo & conditionerReddit comment
I switched from Shea: my hair is soft and lightweight with virtually no frizz, and it lasts forever.
u/greenagemutantninjar/curlyhair, 2026Original comment
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LOVE this brand! I switched my shampoo and conditioner from Shea to Innersense a couple of years ago and my hair has never been happier. I can’t believe some days how soft and lightweight it feels, and frizz is pretty much non existent now. I also use their Quiet Calm Curl Control. My hair guy puts I Create Volume in my hair when he does it, and I’m looking to start experimenting with that next. He said it’s his holy grail. The price put me off at first, but the shampoo and conditioner at least last forever. A little bit goes a long way. Im spending less on it than I did on Shea.
PositiveFoamReddit comment
A good mousse or foam that doesn't add weight.
u/RazrgrrlFiner/curlyhair, 2026Original comment
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I like their hair bath gentle shampoo and their mousse/foam. I have fine hair, these are good options that don’t add weight.
PositiveRangeReddit comment
I love everything, and I always come back after switching.
u/cassandra_mercedesr/curlyhair, 2026Original comment
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I looovvveee all Innersense. Every time I switch brands I always end up coming back
PositiveRangeReddit comment
I use all of it and it works really well.
u/lifeatthejarbarr/curlyhair, 2026Original comment
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I use all innersense and it’s worked really well for me!
PositiveShampooReddit comment
It changed my life; I use it like a conditioner every 2 days for amazing curls.
u/AristidLindenmayerBob length, oily scalpr/curlyhair, 2026Original comment
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Their shampoo changed my life. I chopped off a lot of my hair a while back (like bob length) and my normally frizzy curls became super greasy, since the oil from my scalp has much less distance to travel. All of a sudden all my “hydration” and “moisture” products just made everything so much worse. I switched to the CeraVe shampoo for oily scalp once a week and use the Innersense shampoo almost more like a conditioner every 2 days or so and my hair is like a movie star’s when I wake up every morning. I sleep with it just crazy and loose and wet on a satin pillow and when I wake up I blow dry it for 5 minutes to get a smoother curl and you’d think I paid hundreds of dollars for a vintage updo. Idk what it is about this shampoo but it’s straight up alchemy
PositiveRepair maskReddit comment
I love it, and use it as conditioner.
u/growingconsciousnessr/curlyhair, 2026Original comment
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i love the i create volume and the repair mask (i use the mask as my conditioner)
PositiveHydrating Cream Hairbath & conditionerReddit comment
I liked them a lot, but they're pricey for products that get used up quickly.
u/KonijntjePluisr/curlyhair, 2026Original comment
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I have tried multiple products and I liked the hydrating cream hairbath + conditioner a lot, I do find them to be a bit pricey for shampoo and conditioner, as I go through those much faster than through stylers, where price matters less for me. The stylers have been a bit mweh for me, I haven’t tried everything, but quite a few and none have become repurchases.
PositiveDaily Inspiration conditionerReddit comment
My holy grail brand; I use the conditioner.
u/Significant-Gur-4179r/curlyhair, 2026Original comment
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Omg can’t believe I missed this day! Innersense is my holy grail brand. I have yet to try anything from them I don’t like. I use the daily inspiration conditioner, and i’ve used I create volume gel and I create definition foam and love it all!
MixedRangeReddit comment
Expensive, but there are refill pouches. The pumps are weak, and several have stopped working.
u/muffinslinger2B-3C, brown, thickr/curlyhair, 2026Original comment
MixedShampooReddit comment
Not cleansing enough alone on wash day, so I add a second shampoo.
u/red-purple-redr/curlyhair, 2026Original comment
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I love how this particular brand is so versatile for all sorts of different people. I didn’t include this, but I do actually have to do a two shampoos on one of my wash days where one is slightly more cleansing than the inner sense shampoo I use. If I don’t do that, I don’t feel like my hair is 100% clean. I do like the end result with the second shampoo though.
MixedColor Awakening shampooReddit comment
I used to swear by it, but it no longer works for me.
u/HakuTotr/curlyhair, 2026Original comment
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I used to swear by the color awakening shampoo but something about it doesn’t work for me anymore :/
MentionMaskReddit comment
The mask is OK.
u/LycheeRoseSorbetBlack hairr/curlyhair, 2026Original comment
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Expensive but works. I don’t like that it’s a bit of greenwashing in their marketing : I create hold uses a polymer to create….well, hold. But it’s not going anywhere. Stiiiicky especially if your hair isn’t wet enough but your hair will look the same by day 7. The hydrating hair bath (shampoo) is excellent, the conditioner and mask didn’t impress my Black hair. Quiet curl control provides not-so-impressive moisture or definition on its own but it’s okay with I create Hold. The mask is okay. I love that they do huge bottles though and that a little goes a long way.
NegativeLeave-in conditioner sprayReddit comment
I don't like the scent of the Innersense leave-in conditioner spray.
u/theaterkidatheartr/curlyhair, 2026Original comment
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What does it smell like? Does it smell like their leave in conditioner spray? I don't like that one and I'm nervous it'll be similar
NegativeInnersenseReddit comment
I switched away because it was too expensive for the results.
u/haymelzr/curlyhair, 2026Original comment
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I just switched to Not Your Mother’s from InnerSense bc it was too expensive for the results. I really like it so far and it’s very affordable. After I wash I use the curl cream, mousse, and gel. If it’s super humid I skip the mousse sometimes, but it really does add some volume and movement.
NegativeRangeReddit comment
I tried several products about 5 years ago and wasn't impressed; I'm considering a retry.
u/BlueMeanio3b/c, shoulder length, naturally grey, finer/curlyhair, 2026Original comment
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I tried several of their products like 5 years ago and they didn’t impress me, but all these posts make me want to revisit a few of them so I’ll read up about them and go for small sizes if possible to re-try. Coincidentally, yesterday I bought the hair oil for SOTC to see how that does for me.
NegativeConditionerReddit comment
It didn't impress my Black hair.
u/LycheeRoseSorbetBlack hairr/curlyhair, 2026Original comment
NegativeDaily shampoo & conditionerReddit comment
I'm not very impressed by the hydration from either.
u/Cucalope2B-3Ar/curlyhair, 2026Original comment
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I tried their daily shampoo and conditioner and was not the most impressed at the hydration from either product. I love their styling products. 2B-3A and I love the I Create Curl Memory and I Create Hold. I went from a 3 styler ouidad routine to a 2 styler innersense one and the products last so much longer because you don't need to use much.
NegativeStylersReddit comment
I tried a few stylers and couldn't get them to work.
u/gemmajaws2C/3A, medium/coarser/curlyhair, 2026Original comment
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I tried a few of the Innersense stylers but didn't like them / couldn't get them to work for my hair type. Do you have AG Care on your list?
NegativeConditionerReddit comment
Zero slip, and it never worked well.
u/MeowLeafy2c/3a, quite fine, high densityr/curlyhair, 2026Original comment
NegativeConditionerReddit comment
The regular conditioner doesn't work as well.
u/Sahblahr/curlyhair, 2026Original comment
NegativeRangeReddit comment
I tried the shampoo, conditioner and all the stylers without good results; a drugstore gel works better.
u/Lower-Ground88Fine curlsr/curlyhair, 2026Original comment
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I fell into a whole rabbit hole with this brand and I kept trying sooo many of their products because none of them were really working well for me. I used the shampoo& conditioner, I think I tried all of their stylers. My hair never really looked that great. Turns out the drug store gel works really well for my fine curls. I spent too much money trying to make innersense work
NegativeMousseReddit comment
A really strong patchouli smell.
u/mcsaltycrackerr/curlyhair, 2026Original comment
NegativeCreamReddit comment
It wasn't impressive at all, and I dislike the 'water soluble' marketing claims.
u/Slight_Citron_7064r/curlyhair, 2026Original comment
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I've used one Innersense product, the cream, and it wasn't impressive at all. I also don't like how they market themselves. They claim to be “water soluble” and tell their promoters things like “All of the ingredients can be removed with just water,” and “It absorbs right into your skin with no residue.” “Other brands will cause buildup, because they're not water soluble.” It's all BS.
NegativeDetox hair maskReddit comment
It didn't do much.
u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment
NegativeRangeReddit comment
I loved the look, but I shed lots of hair and had to switch.
u/No_Parsnip_3028r/curlyhair, 2026Original comment
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I love the way their products make my hair look but i was shedding sooo much hair when I used them. Had to switch brands unfortunately :(
NegativeRefill pouch shampooReddit comment
I received expired refill pouches, my scalp got progressively worse, and customer service was unhelpful. I'm done with the brand.
u/InfiniteDir/curlyhair, 2026Original comment
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Innersense sent me expired refillable pouches of shampoo. My scalp kept getting progressively worse until I finally figured out what the problem was. It sucked. ☹️ AND innersense customer service was super unhelpful. Done with this brand!
NegativeRangeReddit comment
The first wash was great, but later washes left my hair not clean or conditioned. I won't repurchase.
u/clemeentiineer/curlyhair, 2026Original comment
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It seems like every single hairdresser I go to works with them. The first at home wash gave me the best hair in a while, anything afterwards has left me feeling like my hair isn’t getting clean or conditioned. Won’t be repurchasing for sure.
NegativeLeave-in conditionerReddit comment
It made my hair feel like straw.
u/tunatortigar/curlyhair, 2026Original comment
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I used the leave in for a while, made my hair feel like straw :(
NegativeFoamReddit comment
The foam makes my hands sticky and itchy.
u/spicyspanakopitar/curlyhair, 2026Original comment
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I don’t know if i’m allergic to something in their products, but it makes my hands so sticky and itchy anytime i use the foam
NegativeRangeReddit comment
A terrible experience: it was runny, dripped down my neck and face, and never fully dried.
u/Bella_Donna143r/curlyhair, 2026Original comment
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I hate that this is one brand most hair stylist use who do curly hair. I had a terrible experience with this and the UFD combo and that stuff was RUNNY on me! I sweat easily and I kept feeling it down my neck face and ears. 😭 it’s like it never fully dried on my hair
NegativeStylersReddit comment
The stylers were 'mweh'; none became repurchases.
u/KonijntjePluisr/curlyhair, 2026Original comment
NegativeShampoo & conditionerReddit comment
I hate the shampoo and conditioners, and the herbal smells.
u/rmcburgr/curlyhair, 2026Original comment
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I have a love hate relationship with this brand. Hate the shampoo and conditioners, hate the herbal smells, hate the marketing mantras on the bottles. I was gifted my initial trial products otherwise I never would have touched them. That said… LOVE the way the stylers perform. Create Hold and Curl Memory are pretty heavy duty hold products and not to be applied with reckless abandon. Very sticky and crunchy if overdone, where Quiet Calm CC will leave you feeling waxy if you use too much. I am usually an evening airdry person, but if I mist with water and diffuse the following morning, I get 4 good looking hair days, with almost every styler combo I’ve tried.
NegativeHeat protectantReddit comment
It made my hair stick together and fall out in clumps; I would never use the brand again.
u/Sufficient_Air_7373r/curlyhair, 2026Original comment
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Innersense heat protectant made my hair stick together and fall out in clumps. I lost more hair than I ever had in my life. Absolute nightmare. I would NEVER use any of their products ever again.
NegativeGelReddit comment
Too weak; it falls flat before the end of day 1.
u/Agreeable-Matter-158Soft hair that needs more gritr/curlyhair, 2026Original comment
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My stylist has sent me home with samples of gel and honestly it’s too weak for me. I have soft hair that needs more grit, more oomph. I don’t even get to day 1 without it falling flat. Hard pass.
PositiveRangeReddit comment
I like it.
u/Right-Height-9249r/curlyhair, 2023Original comment
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I like innersense, MGA, pattern, original moxie, and Alaffia.
PositiveRangeReddit comment
The products changed my life.
u/_tydollar/curlyhair, 2023Original comment
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Innersense! Products have changed my life.
PositiveConditionerReddit comment
My routine conditioner.
u/JkTumbleWeedr/curlyhair, 2023Original comment
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Tangle teezer brush for detangling Silk satin pillow case and satin hair ties AG hair shampoo + innersense conditioner Unkle funky's gel and/or the doux mousse
PositiveHarmony Hair BathReddit comment
One of the best products I've used.
u/Original_Dream_7765r/curlyhair, 2023Original comment
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Innersense harmony hair bath, hair love prep spray, and Lilysilk scrunchies.
PositiveHair Love Prep SprayReddit comment
One of the best products I've used.
u/Original_Dream_7765r/curlyhair, 2023Original comment
PositiveRangeReddit comment
One of the best products I've used.
u/hanap8127r/curlyhair, 2023Original comment
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Innersense
PositiveRangeReddit comment
Always and forever.
u/samsterdam420r/curlyhair, 2023Original comment
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Innersense always and forever.
PositiveSweet Spirit Leave-In ConditionerReddit comment
The only thing that detangles my daughter's tricky tangles; a miracle product.
u/UniversityAny755Daughter: low porosity, fine yet denser/curlyhair, 2026Original comment
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Sweet Spirit leave in conditioner spray is the only thing that I've found so far that works to detangle my daughter's low porosity fine yet dense hair. She has some really tricky spots that tangle so bad and no conditioner until Sweet Spirit made any difference. It's a miracle product for us.
PositiveSweet Spirit Leave-In ConditionerReddit comment
I love the leave-in conditioner.
u/muffinslinger2B-3C, brown, thickr/curlyhair, 2026Original comment
PositiveSweet Spirit Leave-In ConditionerReddit comment
I use it for lightweight conditioning.
u/Less-Noise-1112Frizzier curlsr/curlyhair, 2026Original comment
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I Create Lift Volumizing foam and Sweet Spirit Leave in Conditioner
PositiveSweet Spirit Leave-In ConditionerReddit comment
I layer it with Quiet Calm Curl Control.
u/IntuitiveMonster3B, low porosity, fine, with gray/white coarser strandsr/curlyhair, 2026Original comment
PositiveSweet Spirit Leave-In ConditionerReddit comment
I love it; the travel sizes make a 3-product routine easy.
u/momasjuan3c/3b, dense, finer/curlyhair, 2026Original comment
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Love it. I will admit it I was late to get on this brand and I deeply regret it. My 3c/3b dense, fine curls love, love, love the I Create Lift Foam, I Create Definition Foam and the Sweet Spirit Leave In. The voluminizing foam is a staple in my permanent routine to create enough lift at the roots since mine tend to lay flat even with upside down styling. I also really appreciate how they make travel sizes of all their products and I can make a solid 3 product styling routine with the 3 I mentioned. I can also refill my travel sized versions easily with the full sized versions I own.
PositiveSweet Spirit Leave-In ConditionerReddit comment
I've repurchased it multiple times.
u/lobsterbanditoThin, fine 2b/3ar/curlyhair, 2026Original comment
PositiveSweet Spirit Leave-In ConditionerReddit comment
An amazing smell, and the perfect refresher.
u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment
PositiveSweet Spirit Leave-In ConditionerReddit comment
I love it.
u/Relevant_Progress411Fine, curlyr/curlyhair, 2026Original comment
PositiveSweet Spirit Leave-In ConditionerReddit comment
The leave-in conditioner spray is fantastic and refreshes my curls perfectly.
u/Crwoissantr/curlyhair, 2026Original comment
PositiveQuiet Calm Curl ControlReddit comment
I layer it with Sweet Spirit for different moisture needs.
u/IntuitiveMonster3B, low porosity, fine, with gray/white coarser strandsr/curlyhair, 2026Original comment
PositiveQuiet Calm Curl ControlReddit comment
I use it too.
u/greenagemutantninjar/curlyhair, 2026Original comment
PositiveQuiet Calm Curl ControlReddit comment
Over a year in and I still have 2/3 of a bottle left.
u/glaekitgirlShorter, finer 2c/3ar/curlyhair, 2026Original comment
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My go to, their stuff is the best. Their products are expensive but they last YEARS. I've had the I Create Definition Foam and Quiet Calm Curl Control Cream for over a year and still have 2/3 of a bottle of both. I do have shorter finer 2c/3a hair but still - you need the tiniest amount. And my stringy, thin hair seems to love it. If I switch to anything else, my curls look either frizzy or limp and lank.
MixedQuiet Calm Curl ControlReddit comment
Not impressive for moisture or definition alone; OK with I Create Hold.
u/LycheeRoseSorbetBlack hairr/curlyhair, 2026Original comment
MixedQuiet Calm Curl ControlReddit comment
I had to dilute it significantly, even on sopping wet hair.
u/woodsywoods43c, fine, medium densityr/curlyhair, 2026Original comment
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I have mixed feelings on this brand.. I use it because my stylist requires use but it took me soooo long to figure out that I had to dilute the leave in, quiet calm curl control significantly even when my hair was sopping wet. The I create lift mouse was sooo hard I looked like Rick James even with one pump per section. I love I create volume gelee though and have kept that in my arsenal
MixedQuiet Calm Curl ControlReddit comment
It leaves my hair waxy if I use too much.
u/rmcburgr/curlyhair, 2026Original comment
NegativeQuiet Calm Curl ControlReddit comment
Too heavy, and it doesn't do much.
u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment
PositiveHydrating Hair BathReddit comment
Excellent.
u/LycheeRoseSorbetBlack hairr/curlyhair, 2026Original comment
PositiveHydrating Cream HairbathReddit comment
I've used it for a decade.
u/sidana489High density, fine 3c/4ar/curlyhair, 2026Original comment
PositiveHydrating Hair BathReddit comment
I love the hydrating hair bath.
u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment
PositiveHydrating Hair BathReddit comment
A good gentle shampoo that doesn't add weight.
u/RazrgrrlFiner/curlyhair, 2026Original comment
Comments on a single product are on that product's review: start from the products below.
The products
6 products reviewed, best liked first.
- I Create Volume13 positive·1 mixed
- I Create Definition Foam11 positive·2 negative
- I Create Curl Memory11 positive·3 mixed·3 negative
Show all
Best liked: rated by at least 4 people, more than half of them positive.
What reviewers say
- Praised: Concentrated: a bottle can last close to a year
- Praised: Light, touchable definition on fine hair
- Complaint: Expensive
- Complaint: Crunchy, sticky or matted if overdone
Show 6 more
- Praised: Multi-day hold from the stronger stylers
- Praised: The Sweet Spirit leave-in
- Praised: Refill pouches and travel sizes
- Complaint: Conditioners with little slip, for some
- Complaint: Scalp irritation or shedding, for a few
- Complaint: Herbal or patchouli scents a few dislike
Find your match
What matters most for your hair?
Amazon links on this page are affiliate links: we may earn a commission if you buy, at no extra cost to you. How this works
Fine hair that is easily weighed down
Why This is where the range gets its warmest reviews.
But frizz within hours in a desert climate, for one reviewer.
Reviewers with fine 2C and 3A hair say I Create Volume defines without stickiness or stiffness, and the Lift and Definition foams give lift and multi-day hold with a pump or two. Use less than you think: one reviewer with fine 3C hair looked like Rick James after one pump of the Lift foam per section.
Also consider I Create Lift Volumizing Foam, I Create Definition Foam
A firm hold that lasts for days
Why I Create Hold and Curl Memory are the stronger stylers, and reviewers say their hair lasts four to seven days.
But very stiff hold.
Both are heavy-duty, and reviewers found them sticky if their hair wasn't wet enough, or so crunchy the cast wouldn't scrunch out. The Definition foam is surprisingly firm for a foam, but one reviewer's hair flash-dried and broke when scrunching it out.
Also consider I Create Curl Memory, I Create Definition Foam
Thick, coarse or coily hair
Why There are fewer reviewers here.
But very stiff hold.
A reviewer with thick, coarse 3c/4a hair loves I Create Hold but found Curl Memory didn't hold enough, and a reviewer with Black hair liked the hair bath and I Create Hold's week-long look but wasn't impressed by the conditioner.
Probably skip I Create Curl Memory
A sensitive or reactive scalp
The comments don't point clearly to one Innersense product for this.
Why Some reviewers with sensitive skin call it great, but a handful had the opposite.
I Create Hold made one reviewer's scalp itchy, flaky and red, and others report scalp irritation or hair shedding after starting the range. If your scalp reacts easily, patch test first.
Probably skip I Create Hold
Based on what commenters with similar hair reported. Hair varies.
Better alternatives
What some of the same reviewers switched to, and why. A single mention is a lead, not a verdict.
For a sensitive scalp
Verb Curl range
A reviewer whose scalp turned itchy, flaky and red from I Create Hold now uses Verb with no irritation.
One commenter’s suggestionAmazon (affiliate link, opens in a new tab)
For a gel that doesn’t irritate
Ouidad Advanced Climate Control Heat & Humidity Gel
A reviewer who had scalp irritation and shedding from the range switched to this gel with an Amika mousse, and loves the combination.
One commenter’s suggestionRead reviewAmazon (affiliate link, opens in a new tab)
Every other brand reviewers mentioned (4)
Amika
Mousse Positive
I switched to it and love the combo.
u/mcsaltycrackerOriginal comment
DevaCurl
(range, unspecified) Negative
The reformulation turned my curls into limp noodles.
u/IntuitiveMonsterOriginal comment
Ouidad
Climate Control Gel Positive
I switched to it and love the combo.
u/mcsaltycrackerOriginal commentShop
Verb
Range (unspecified) Positive
I'm using Verb now with no irritation.
u/HelzbabyOriginal comment
How we collated these reviews
Drawn from 117 comments in 6 Reddit discussions below. We read every comment in each, logged each product a commenter had an opinion on, and classified each opinion as positive, mixed or negative. This is public commentary, not verified purchases or customer ratings. Our full method
About Innersense · US. A clean-beauty salon brand with concentrated stylers, hair baths and refill pouches, and a premium price. We collated what curly-haired reviewers say about it, product by product, so you can tell what will suit your hair before you buy.
Sources
- Your opinion on popular curly hair brands. Day 14; Innersense
- Your favorite curly hair styling product?
- What are your best hair products that you swear by?
- What is the absolute strongest holding hair gel you know?
- Your opinion on popular curly hair brands. Day 13; Ouidad
- Your opinion on popular curly hair brands. Day 12; Not Your Mothers