Curly Hair Society

4.1

Great

14 opinions from 14 people

Positive
10
Mixed
2
Negative
2
How is the Curl Score calculated?

We read 3 public Reddit discussions and logged each person's opinion of each product as positive, mixed or negative, and members add theirs when they review a product here. The Curl Score puts those on a scale of 1 to 5: every opinion positive would be 5, every one negative 1, and an even split 3, with a mixed opinion counting as half positive. Passing mentions aren't opinions, so they don't count, and each person counts once per product. Every brand is scored the same way, but these are comments, not verified purchases or a survey. Sources and method

The verdict

Strong, long-lasting hold that many swear by, though it's stiff, and sticky if your hair isn't wet enough.

The full verdict

Reviewers have used it for a decade, bought salon-size refills and say they don't know why they try other products. It gives great results with a soft touch for some and a look that lasts to day seven for others, and it works on thick, coarse 3c/4a hair. The doubts are about feel: very stiff hold for those who want something lighter, stickiness when hair isn't wet enough, and crunch if overdone. Two reviewers had worse: hair like straw for one, and an itchy, flaky, red scalp for another.

Best for
Locking curls in for several days
Skip it if
You want a soft, light feel, or your scalp reacts easily

Reviewer experiences

A representative mix, good and bad, from the commenters.

See all 15 reviews
  1. PositiveReddit comment

    My favorite styling product.

    u/Jiji-himer/curlyhair, 2026Original comment

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    Innersense I create hold

  2. MixedReddit comment

    Very sticky if my hair isn't wet enough, but the look lasts to day 7.

    u/LycheeRoseSorbetBlack hairr/curlyhair, 2026Original comment

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    Expensive but works. I don’t like that it’s a bit of greenwashing in their marketing : I create hold uses a polymer to create….well, hold. But it’s not going anywhere. Stiiiicky especially if your hair isn’t wet enough but your hair will look the same by day 7. The hydrating hair bath (shampoo) is excellent, the conditioner and mask didn’t impress my Black hair. Quiet curl control provides not-so-impressive moisture or definition on its own but it’s okay with I create Hold. The mask is okay. I love that they do huge bottles though and that a little goes a long way.

  3. NegativeReddit comment

    It makes my hair feel like straw; I tried it twice.

    u/Folk-Fir/curlyhair, 2026Original comment

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    Do they let you return?? I bought I Create Hold and it makes my hair feel like straw for whatever reason. Tried in twice and don’t want to use again

  4. PositiveReddit comment

    I've just bought the salon-size refill for the first time, and I don't know why I still play around with other products.

    u/Technical-Bit-4801r/curlyhair, 2026Original comment

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    Innersense I Create Hold. I just bought the salon size refill for the first time because why am I still playing around with other products? whyyyy??

  5. PositiveReddit comment

    Great results.

    u/transitscar/curlyhair, 2026Original comment

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    I like the I create curl memory because it’s a gelee and not sticky. I tried the I create hold recently and I had great results as well

  6. PositiveReddit comment

    I've used it for a decade.

    u/sidana489High density, fine 3c/4ar/curlyhair, 2026Original comment

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    The biggest thing with Innersense products is that they’re very concentrated. You have to add loads of water to get the seaweed/slippy feel but lord it’s so worth it. I’ve been using color radiance shampoo & conditioner, hydrating cream hairbath, I create hold & I create volume for a decade now. I have high density, fine 3c/4a curls. Start with a small amount then if your hair feels dry add warm water, repeat process until you get the feel of seaweed. The only product I’ve tried and can’t get to work for my hair is I create curl memory. My hair looks amazing but after a few days it gets so matted and I think something in it mildly irritates my scalp.

  7. PositiveReddit comment

    I love it on my thick, coarse 3c/4a hair.

    u/heyashleymorganThick, coarse 3c/4ar/curlyhair, 2026Original comment

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    LOVE i create hold for my thick, coarse 3c/4a hair. i also tried i create curl memory but it didn’t hold enough for me. it’s kinda pricey so i haven’t tried much.

  8. PositiveReddit comment

    I love it. The Innersense routine needs fewer products than Ouidad and lasts longer.

    u/Cucalope2B-3Ar/curlyhair, 2026Original comment

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    I tried their daily shampoo and conditioner and was not the most impressed at the hydration from either product. I love their styling products. 2B-3A and I love the I Create Curl Memory and I Create Hold. I went from a 3 styler ouidad routine to a 2 styler innersense one and the products last so much longer because you don't need to use much.

  9. PositiveReddit comment

    A step in my summer routine: my hair lasts 4-5 days with minimal frizz.

    u/red-purple-redLow porosity, thick density, 3B to 3Cr/curlyhair, 2026Original comment

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    I have been using this brand for a couple of years now. Here are my thoughts… Overall, my hair is much better shape now than it was before I started using any product in this brand. So I’m very happy with that. However, I do probably do things slightly different than other people. I have low porosity medium two thick density hair that is 3B to 3C. My hair hates products that are Shea butter based or have a lot of protein (I do realize that this brand uses those ingredients, but they are much further down on the ingredient list and my hair seems to be able to tolerate that ). My hair also hates curl creams—pretty much all curl creams, including curl creams from this brand. I also change up my product combination, depending on the time of year due to cold weather and dry air versus hot, humid weather and a lot of moisture in the air. I absolutely love, sweet spirit leave in conditioner. It has been the only conditioner it has not weighed down my hair. I have tried probably 30 or 40 different ones and this like I said is the only one that my Hair likes. I use I create volume as a filler after sweet Spirit. Then I do I create hold and top it off with I create Lyft volumizing foam. That’s my summer routine. These products make it so my hair last 4 to 5 days with minimal frizz because it does not allow my hair to absorb the moisture from the air (I can go seven days if I choose to as well). In the winter, I change it up to. I create curl memory, followed by the Lyft foam. I do this because in the winter where I am it is extremely dry and I do need something with a humectant in it to draw in some moisture. The only product I have not figured out how to use properly on my hair is I create definition foam. No matter how I pair it my hair literally flash dries. No matter what oil I use or whether I use oil or not, I cannot scrunch out the crunch because my hair literally breaks. This happens whether I use something underneath it or just use that foam. Once a week I shampoo with their color, awakening hair bath, and color radiance conditioner. The other wash day I actually use a clarifying shampoo— Malibu C undo goo. And follow that with the color awakening hair bath. I deep condition and do a repair treatment both from Innersense. That I’ve been extremely happy with. My routine has also allowed me to go a full week between wash days sometimes. That depends honestly on my activity for the week and how my hair is feeling on my scalp. So I would say I go a full seven days probably once a month other than that, I split it and do two days a week. Overall, this is the only brand where I’ve had success over multiple products. I have attempted pairing products from different brands with this brand in the past and I was never crazy about the end results. Yes it is pricey, but the products tend to last in exceedingly long time for me so, I feel like I’m actually spending about as much or less as I was prior when I was switching up products on a regular basis.

  10. PositiveReddit comment

    A nice soft touch and definition; I use Mielle when I need stronger hold.

    u/marticcrnr/curlyhair, 2026Original comment

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    I use I Create Curl curl cream and I Create Hold gel. Nice soft touch and curl definition. When I need stronger hold, I use Mielle.

  11. PositiveReddit comment

    I love how it performs, but it's heavy-duty and sticky or crunchy if overdone.

    u/rmcburgr/curlyhair, 2026Original comment

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    I have a love hate relationship with this brand. Hate the shampoo and conditioners, hate the herbal smells, hate the marketing mantras on the bottles. I was gifted my initial trial products otherwise I never would have touched them. That said… LOVE the way the stylers perform. Create Hold and Curl Memory are pretty heavy duty hold products and not to be applied with reckless abandon. Very sticky and crunchy if overdone, where Quiet Calm CC will leave you feeling waxy if you use too much. I am usually an evening airdry person, but if I mist with water and diffuse the following morning, I get 4 good looking hair days, with almost every styler combo I’ve tried.

  12. MixedReddit comment

    A very stiff hold. It works to lock my curls down, but I prefer a lighter feel.

    u/She_DevoursFine 2c/3ar/curlyhair, 2026Original comment

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    This is my holy grail brand. It is pricey but the products last forever for me. I have fine 2c/3a curls. I create volume is my number one. It’s so much like Curl Keeper- a thin serum like gel that creates definition without stickiness or stiffness. I use that with the I create lift foam mousse. Together they provide the perfect amount of touchable definition for me. I love their hydrating hair bath and conditioner. You need a lot of water to get the slip from the conditioner. It’s so concentrated you just need a small amount of product. Their sweet spirit leave in spray has such an amazing smell and it is the perfect refresher for me. Leaves my hair soft and smelling incredible. The I create hold is very stiff hold. I prefer a lighter feel but it does really work if you want to lock your curls down. I tried the quiet calm curl control and it’s too heavy for me and doesn’t really do much of anything. The detox hair mask didn’t do much either.

  13. NegativeReddit comment

    I liked it at first, but it made my scalp itchy, flaky and red.

    u/Helzbabyr/curlyhair, 2026Original comment

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    I really liked Create Hold for awhile, but it started to make my scalp itchy, flaky and red. I’m not sure which ingredient but as soon as I stopped using it, the irritation went away. Using Verb now and it’s all good.

  14. PositiveReddit comment

    I recommend it for hold.

    u/Ok_Professor_4165r/curlyhair, 2025Original comment

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    Innersense I create hold

  15. MentionReddit comment

    I used it in the past and found it just OK, though that was early in my curl journey, so it's worth revisiting.

    u/yetanothermisskittyr/curlyhair, 2025Original comment

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    I have actually used that one in the past. It was just OK, though it was early in my curl journey and might be worth revisiting. [Note: product inferred from parent comment]

What reviewers say

  • Praised: Strong hold that lasts up to a week
  • Praised: Works on thick, coarse hair
  • Complaint: Very stiff hold
  • Complaint: Sticky if hair isn't wet enough

What reviewers use instead

Other brands the same reviewers mentioned. A single mention is a lead, not a verdict.

Ouidad

More from Innersense

The brand review
  1. I Create VolumeBest likedStyling lotion13 positive·1 mixed
  2. I Create Definition FoamBest likedFoam11 positive·2 negative
  3. I Create Curl MemoryBest likedGel11 positive·3 mixed·3 negative
Show all
  1. I Create Lift Volumizing FoamBest likedFoam10 positive·1 mixed·1 negative
  2. Air Dry Styling CreamBest likedStyling cream4 positive·1 mixed

Best liked: rated by at least 4 people, more than half of them positive.

How we collated these reviews

Drawn from 15 comments in 3 Reddit discussions below. We read every comment in each, logged each product a commenter had an opinion on, and classified each opinion as positive, mixed or negative. This is public commentary, not verified purchases or customer ratings. Our full method

Sources