Curly Hair SocietyWe earn a commission when you buy through the Amazon links on this page. How this works.
What reviewers say
Most reviewers who mention the soufflé love it, and several have used up a jar or made it their styler of choice. One fine-haired reviewer who uses it often explains the catch: it is high in glycerin, so it can frizz in high humidity and fall flat when the air is very dry, and is at its best in between. They compare it to Kinky-Curly’s Curling Custard. Another fan wishes it had a little more hold, while a third says it leaves a very strong cast. The critics found it made their hair stringy, or far too heavy on fine but dense hair.
Praised for
- Definition
- A strong cast
- A small amount on wet hair is enough
- A staple for several reviewers
Complaints
- Frizz in humidity, flat in dry air
- Stringy, for one
- Too heavy on fine, dense hair
Every review
Positive
Love. Used up a jar or two. Can cause frizz in high humidity or fall flat in very low humidity (<40%) due to high glycerin. Best in mid-humidity; works like Kinky Curly Curling Custard.
u/AbirdwhofliesFine, medium porosity 2Br/curlyhair, 2025Original comment
Read the full comment
Fine, medium porosity 2B here—extensive use of their line—here are my thoughts— ✅Curling Souffle— Love. Used up a jar or two. Can cause frizz in high humidity (rain) or cause hair to fall flat in very low humidity (<40%) due to high glycerin. Functions best in mid-humidity and operates much like Kinky Curly Curling Custard or other light humectant gels. ✅Hydro Style Flexi Jelly- finished a couple of bottles. Great all-purpose gel that is very resistant to humidity. Low or no protein, low glycerin. It’s a great one stop shop. It doesn’t give you the best hair you’ve ever had, but it’s super consistent and great for people living in variable climates. ✅Shine Jelly (6)- Unscented!! I’ve used at least one bottle. Light hold thin gel. I tend to need a lot of it, but I like it. Reminds me of Jessicurl Confident Coils. Humidity resistant due to lower glycerin. ✅Shine Gel (9)- Unscented!! On my 2nd tube and it appears to be discontinued. It’s strong hold and does have a learning curve for finer hair. It’s easy to use too much and make your hair sticky and buildupy. Use a lot of water with it. I mix it with water and leave-in. But it’s such good hold you can sleep in it wet and be ok. Be careful of flash drying. Definitely use leave-in conditioner first. Humidity resistant due to lower glycerin. ✅ Curl Quenching Conditioning Wash- on my 3rd bottle. Good co-wash. Does build up, so I don’t use it more than once a week. And then I clarify once a month. But more cleansing than just using conditioner. Not stripping. Fantastic for outdoorsy trips in which I need to just remove sweat or dirty from my hair. ❌In Shower Fixer— heavy and sticky with flash-drying ❌Shape Up Aqua Gel— Thin gel, strong smell. Not good hold. I have to layer it over the souffle or under a foam to get good results. It works ok as a 2nd or 3rd day product add-on. Struggling to use it up. ❌Hold Me Softly Balm— I do love this for when my hair is dry and I’m getting a lot of flash drying with gel because it creates a nice barrier to stop flash drying. But the buildup is insane and it causes a cycle of dryness by building up and blocking out good moisture. ❌Effortless Waves spray— good spray gel in a pinch. I used half a bottle. I find it dries sticky and I can’t get a second day out of it. It works to add product if you didn’t use enough gel originally, but there are better products for that, and I don’t think this performs better than the drugstore ones. Not worth the price. ❌Double Quench mask- too heavy. Builds up.
Positive
The pinky product I liked was their curl souffle; only use it traveling in humid environments. Very very strong cast.
u/kay_fitz21r/curlyhair, 2025Original comment
Read the full comment
The pinky product I liked was their curl souffle, and I only use it traveling in humid environments. Very very strong cast.
Positive
Nickel-to-quarter-size drop on wet hair before combing and diffusing. My hair loves it. Wish it had a bit more hold.
u/misty_girlFine 3a/br/curlyhair, 2025Original comment
Read the full comment
I have fine 3a/b curls and use their curl soufflé. I only use about a nickel to quarter size drop on my wet hair before combing and diffuser drying. My hair loves it. I do wish it had a bit more hold though.
Positive
I love their styling products. It's all I buy. I use the volume foam and curl soufflé.
u/no_maj3B, collarbone length, medium thicknessr/curlyhair, 2025Original comment
Read the full comment
3B, Collarbone Length, Black Brown, Medium Thickness. I love their styling products. It’s all I buy. I use the volume foam and curl soufflé.
Positive
Love the souffle.
u/Reasonable-Garlic-67r/curlyhair, 2025Original comment
Read the full comment
Love the souffle and fragrance free gel. Volume foam and protein gel are meh. Volume mousse is okay. I remember LOVING both their foam and mousse the First time I tried them but could never recreate it again. I like the fragrance free leavein okay. Didn’t love the fragrance free shampoo and conditioner. Absolutely hated in shower style fixer and hold me softly style balm. Also strongly dislike the miracle shield
Negative
The curl souffle made my hair so stringy it was awful.
A deleted accountr/curlyhair, 2025Original comment
Read the full comment
Buy their sampler sizes to give it a shot. One of their products I really REALLY liked -- the hydro flex jelly, the other (curl sofflee) made my hair so stringy it was awful.
Negative
I honestly hate it for my hair, it's way too heavy.
u/VSuzanneFine but very dense, ~2C with some 3Ar/curlyhair, 2025Original comment
Read the full comment
I have the styling souffle gel and I honestly hate it for my hair, it's way too heavy. But it depends on your hair type and preferences — my hair is very dense, but it's also fine. Around 2C with a bit of 3A.
Positive
Their pick for gels/styling, especially the soufflé.
u/csoupxr/curlyhair, 2023Original comment
Read the full comment
Curlsmith for my gels/styling products (esp the curl defining soufflé) & Davines for serum, shampoo and conditioner
Positive
Styling product of choice.
u/misty_girlFine 2C/3A/3B curls that love moisturer/curlyhair, 2023Original comment
Read the full comment
I have fine 2c/3a/3b curls that love moisture. The Curl Talk line does not work on my hair. It actually made my curls look awful. I’m still trying to find the perfect shampoo and conditioner, but for styling products I use Uncle Funky’s Daughter curly magic curl stimulator and Curlsmith curl defining styling souffle.
How we collated these reviews
Our reading of 9 comments in 3 Reddit discussions, not verified customer ratings.
Method and sources
We read every comment in the threads below and logged each product a commenter had an opinion on. The review text on this site is our condensed version of what they said; the full comment is one click away. The verdict is our reading of each comment as positive, mixed or negative. People who said they hadn't used a product are shown, but left out of the counts.
