Curly Hair Society

Brand Reviews · US

Not Your Mother’s

An affordable American drugstore brand, best known among curly-haired reviewers for its Curl Talk line. We collated what they say about it, product by product, so you can tell what will suit your hair.

The Curly Hair Society verdict

Not Your Mother’s: is it worth it?

Mostly positive

Good value and well liked, especially on waves and looser curls. The Curl Talk stylers are hit and miss.

Most reviewers are fans, and several have used the brand for years, praising the price, consistent results and how easy it is to find. The complaints centre on the Curl Talk stylers: the gel is the most divisive product, the mousse left some reviewers’ hair sticky or crunchy, and reviewers with dense, coarse hair found the range didn’t give them enough moisture.

More promising for

Waves and loose curls on a budget, and anyone after a light refresh foam.

Think twice if

Your hair is dense, coarse or very dry, or you want a strong-hold gel.

Find what suits your hair

The evidence

58 product opinions from 43 commenters across 3 Reddit discussions. These are our readings of each comment, not verified customer ratings. How we did this.

What Describes Your Hair?

Strand thickness, not curl pattern, decides most of it

We earn a commission when you buy through the Amazon links on this page. How this works.

Fine hair that is easily weighed down

The Curl Talk Refreshing Curl Foam is the light option: the few reviewers who mention it say it doesn’t weigh hair down and isn’t sticky, though the hold is soft. The gel is the one to be careful with. A reviewer with low-density hair says it is the only product in the range they dislike, and another with fine 2A hair found its hold lighter than Aussie’s gel.

Probably skip Curl Talk Frizz Control Sculpting Gel

The Full Range

What reviewers say about each one

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What Reviewers Agree On

Praised for

  • The price, and how easy it is to find
  • Consistent results, for reviewers who have used it for years
  • A light refresh foam that isn’t sticky
1 more
  • Scents reviewers enjoy, without being overpowering

Complaints

  • A Curl Talk gel that weighs hair down or frizzes
  • A mousse that some find sticky or crunchy
  • Not moisturising enough for dense, coarse hair
2 more
  • Buildup or a film from some lines
  • Favourite products disappearing from shops

Better Alternatives

What the same reviewers switched to, and why

For a firmer gel

Aussie Instant Freeze Gel

A reviewer with fine 2A hair found the Curl Talk gel lighter than Aussie’s Instant Freeze, and another gets better results mixing the two.

Check price on Amazon

For better frizz control

Cantu Leave-In Conditioning Cream

One reviewer gets better frizz control from Cantu’s leave-in creams than from the Curl Talk gel.

Check price on Amazon

For a different mousse

Herbal Essences Curl Mousse

A reviewer who found the Curl Talk mousse didn’t suit their routine prefers this one.

Check price on Amazon

For a stronger mousse

Marc Anthony Strictly Curls Mousse

In a thread comparing the two brands, Marc Anthony’s mousse was praised for its very strong hold.

Check price on Amazon

Real Reviewer Experiences

A representative mix, good and bad

  1. PositiveCurl Talk mousse

    Curls are obsessed; keeps coming back to it over salon-quality brands.

    u/madele44Low density hairr/curlyhair, 2023Original comment

    Read the full comment

    I've been using NYM products consistently for about 9 years. I like their shampoos and conditioners (the original line, the bond line, and the clarifying scalp clay scrub in the little tube). I always have at least one in my rotation at all times. My curls are obsessed with their mousse. I've tried so many products from salon quality brands, and I always come back to this mousse. Their refresh foam is great, also. The gel doesn't do it for me. Out of all their products I've tried, the gel is the only thing I didn't like. However, many people love that gel. My low density hair just doesn't like it. While this brand works for a lot of people, it just might not be for you, and that's okay, too.

  2. NegativeCurl Talk

    Does not work; made curls look awful.

    u/misty_girlFine 2C/3A/3B curls that love moisturer/curlyhair, 2023Original comment

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    I have fine 2c/3a/3b curls that love moisture. The Curl Talk line does not work on my hair. It actually made my curls look awful. I’m still trying to find the perfect shampoo and conditioner, but for styling products I use Uncle Funky’s Daughter curly magic curl stimulator and Curlsmith curl defining styling souffle.

  3. PositiveCurl Talk Curl Care Shampoo

    Hair has never looked better; daughter (3B/C) also gets great results.

    u/ReturnOfTheFox2B/Cr/curlyhair, 2023Original comment

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    My hair is 2B/C. I started using Not Your Mother's a few months ago and my hair has never looked better. I use the Curl Talk Curl Care Shampoo, Curl Talk Bond Building Conditioner, and Curl Talk Defining Cream. On non-wash days I sometimes use the dry shampoo. My daughter has 3B/C hair and also uses these products with great results.

More reviewer experiences (3)
  1. NegativeRange

    Not conditioning or hydrating enough for dense, medium-coarse hair.

    u/freesmarches3A-ish, collarbone length, dense, medium-coarse, medium porosityr/curlyhair, 2023Original comment

    Read the full comment

    I have curly (3aish) hair, around collarbone length. My hair is dense, medium-coarse, and medium-porous. I've only ever tried NYM through samples but it's not for me - I personally didn't find it conditioning or hydrating enough. It's a long-term favourite for a lot of curlies, though!

  2. PositiveCurl Talk

    Not heavily scented; sticky when squeezed into hands but dries completely in the hair.

    u/beagoodbearFine on topr/curlyhair, 2025Original comment

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    Not heavily scented. Is sticky when you squirt it into your hands, but completely dries in your hair. I’ve had the same experiences with Curl Activator and the Marc Anthony simply hates my hair

  3. NegativeNaturals curl-defining conditioner

    Leaves a film that survives multiple washes; curls look lifeless.

    u/hhagz132Cr/curlyhair, 2023Original comment

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    The NYM (natural) curl-defining conditioner leaves a weird layer of film on my hair strands after washing. It takes more than one wash for it to come out, and it still won’t unless I shampoo hard with a different brand. My 2C curls look lifeless, and barely curl at all. While they normally dry well. Switching back to coconut curls by ogx. Maybe, I got a bad bottle or something. Been trying over and over with the same results for a month now

Every comment on the range and its smaller lines (42)
  1. PositiveCurl Talk

    Much prefers it to Marc Anthony Strictly Curls on fine hair.

    u/beagoodbearFine on topr/curlyhair, 2024Original comment

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    My hair is fine on the top and I MUCH prefer the Not Your Mother’s. The Marc Antony one seems to be too heavy for my hair and makes it clump together instead of forming defines curls.

  2. PositiveCurl Talk Curl Cream

    Uses it as a styler after Aussie coconut leave-in conditioner.

    u/beagoodbearFine on topr/curlyhair, 2024Original comment

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    I use the Curl Talk Cream after the Aussie coconut leave-in conditioner

  3. MentionCurl Talk

    Tried both brands and found them fine.

    u/Barfotron4000r/curlyhair, 2024Original comment

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    I have used both and they were fine. I use the strictly curls mousse now and I love it, but it is very strong hold

  4. MentionCurl Talk Curl Cream

    Owns it; no opinion given.

    u/actualchristmastreer/curlyhair, 2024Original comment

    Read the full comment

    I have Marc Anthony mousse, and from curl talk I have the gel and curl cream

  5. NegativeCurl Talk

    Loses curl definition and gets a lot of frizz. Hasn't tried Strictly Curls.

    u/Individual-Count5336Fine curly hairr/curlyhair, 2024Original comment

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    These choices are so individual. Curl Talk products do not work well on my fine curly hair. I lose curl definition and get a lot of frizz. I haven't tried Strictly Curls.

  6. PositiveCurl Talk

    Affordable; changed their wife's hair a lot.

    u/Gem_98r/curlyhair, 2023Original comment

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    Curl talk is a affordable option that has changed my wife’s hair so much!

  7. PositiveShampoos & conditioners

    Nine years of consistent use; always one in rotation.

    u/madele44Low density hairr/curlyhair, 2023Original comment

  8. PositiveClarifying Scalp Clay Scrub

    Part of the regular rotation.

    u/madele44Low density hairr/curlyhair, 2023Original comment

  9. PositiveCurl Talk refresh foam

    Great.

    u/madele44Low density hairr/curlyhair, 2023Original comment

  10. PositiveCurl Talk oil

    First oil usable all over, even at the scalp, without weighing hair down.

    u/callmesmalllsr/curlyhair, 2023Original comment

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    You can pry the curl talk gel from my cold, dead hands. The curl talk oil is the first oil I tried that I could put all over my hair, even by my scalp, without it getting weighed down, limp, and greasy. I also use the rice water and himalayan moringa conditioner (from the naturals line) which is great if you need to add some protein into your routine, and it smells delicious. I seriously think you can’t go wrong with their products, it just might take some trial and error to see what works for your hair.

  11. PositiveNaturals Rice Water & Himalayan Moringa conditioner

    Great protein addition; smells delicious.

    u/callmesmalllsr/curlyhair, 2023Original comment

  12. PositiveCurl Talk Bond Building Conditioner

    Hair has never looked better.

    u/ReturnOfTheFox2B/Cr/curlyhair, 2023Original comment

  13. PositiveCurl Talk Defining Cream

    Hair has never looked better.

    u/ReturnOfTheFox2B/Cr/curlyhair, 2023Original comment

  14. PositiveDry shampoo

    Used sometimes on non-wash days.

    u/ReturnOfTheFox2B/Cr/curlyhair, 2023Original comment

  15. PositiveBlue Sea Kale line

    Used and loved for years; the matching foam was a holy grail until discontinued.

    u/mermaidslp2B/C, low porosityr/curlyhair, 2023Original comment

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    I’ve been using the Blue Sea Kale line for years and love it. The foam that went with it was my holy grail, and then they discontinued it. I use the curl talk foam now which is decent, but not as good as the other foam. I suppose it’s meant to be used as a refresh vs regular foam so that’s why. I’m 2B/C, low porosity.

  16. PositiveCurl Talk refresh foam

    Less hold, but definitely not sticky.

    u/mermaidslp2B/C, low porosityr/curlyhair, 2023Original comment

    Read the full comment

    I use the curl talk refresh foam. Not as much hold as others since it’s supposed to be for refreshing curls, but definitely not sticky.

  17. PositiveCurl Talk cream

    Similar results to the gel.

    u/Kathrynlenar/curlyhair, 2023Original comment

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    I just recently switched to using NYM products as well and so far I’m really liking them. I feel like I get similar results using the gel or the cream. I did not like the mousse. It was fine, but for my routine, I much prefer Herbal Essences curl mousse. I had a bunch of old Aussie gel that I didn’t want to waste, so I mixed it with NYM gel and I think I like the combined product more than either gel on its own.

  18. PositiveCurl Talk leave-in

    Loves it.

    u/beandadenergyr/curlyhair, 2023Original comment

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    I don’t know if they changed the formula in the Organic pink line, but last time I tried it there was so much buildup in my hair. I do love the Curl Talk leave-in, though.

  19. PositiveCurl Talk styling line

    Uses it almost exclusively for styling.

    u/caffein8dnotopi8dFine but plentiful; 2C with some 3A; medium-high porosityr/curlyhair, 2023Original comment

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    I pretty much exclusively use the Curl Talk line for styling products. For shampoo I use the Mint & Coastal Sea Holly, and conditioner Gardenia & Mango Butter. Edit: my hair is fine (but a lot of it), 2C with a bit of 3A, medium-high porosity (I have highlights and the ends of my hair are high porosity but the rest is medium)

  20. PositiveMint & Coastal Sea Holly shampoo

    Their shampoo of choice.

    u/caffein8dnotopi8dFine but plentiful; 2C with some 3A; medium-high porosityr/curlyhair, 2023Original comment

  21. PositiveShampoo & conditioner

    Shiny, springy hair; noticeably worse when forced to switch.

    u/doesntmatter_muchr/curlyhair, 2023Original comment

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    I've been using the shampoo/conditioner and I absolutely love it. My hair gets shiny and springy. I've had to switch to different things when I can't find NYM and my hair is different immediately.

  22. PositiveCurl Talk leave-in conditioner

    Favourite brand; consistent results.

    u/TotallyWitchinr/curlyhair, 2023Original comment

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    They are my favorite, I use the leave in conditioner, mousse and gel. Surprisingly the gel holds but doesn’t feel or look like gel in the hair. I get the same result pretty much every time with this product, but I also have a strict routine, haha. I used to use their shampoo but I’ve switched to Saltair.

  23. PositiveCurl Talk Bond Building shampoo & conditioner

    Amazingly soft hair.

    u/vintagetwinkier/curlyhair, 2023Original comment

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    My sister and I recently switched to using their Curl Talk bond building shampoo and conditioner, and my hair is amazingly soft. I also love their mousse.

  24. PositiveColourful-bottle lines

    Loves the products in the colourful bottles.

    u/whataquokka3A/B (was 2C/3A), medium porosity, fine with heavy densityr/curlyhair, 2023Original comment

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    3a/b (was 2c/3a), med porosity, fine w/ heavy density. Not a fan of acting in the white packaging Curl Talk range, love the stuff in the colorful bottles though.

  25. PositiveCurl Talk

    Best curls come from it plus half a pump of conditioner.

    u/redquailerr/curlyhair, 2023Original comment

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    My best curls come from NYM curl talk and then 1/2 a pump of my conditioner.

  26. PositiveCurl Talk refreshing foam

    Much lighter than the styling mousse; does not weigh hair down.

    u/caffeinatedlackeyMixed curls and wavesr/curlyhair, 2023Original comment

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    I love the curl talk refreshing foam! It's much lighter than the regular styling mousse so it doesn't weigh down my hair as much. I have mixed curls and waves that do best with lightweight products that allow them to bounce up.

  27. PositiveDry shampoo

    Mixed in with salon-quality products.

    u/Nice-Tune-5648r/curlyhair, 2023Original comment

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    Like it! I mix the gel, dry shampoo and bonding deep conditioner in with all my expensive salon quality stuff

  28. PositiveBonding deep conditioner

    Mixed in with salon-quality products.

    u/Nice-Tune-5648r/curlyhair, 2023Original comment

  29. PositiveMatcha Green Tea & Apple Blossom shampoo & conditioner

    Loves it; affordable and available at Target.

    u/mrsderpcherryr/curlyhair, 2023Original comment

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    Personally, I love their products. I like the matcha green tea and apple blossom shampoo and conditioner, and the curl talk line of styling products. As a bonus, they really make my 2yo's curls pop too. I also love that they're relatively affordable and I can find them at target.

  30. PositiveCurl Talk styling line

    Loves it; makes their toddler's curls pop too.

    u/mrsderpcherryr/curlyhair, 2023Original comment

  31. PositiveDry shampoo

    Great.

    u/mogirlinncr/curlyhair, 2023Original comment

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    It works really well for my husband's 3b curls, but I need more moisture. That being said, I used their dry shampoo […] which was great.

  32. PositiveMatcha Green Tea hair mask

    One of the few masks that made a noticeable difference.

    u/littleredhairgirlr/curlyhair, 2023Original comment

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    The Matcha Gree Tea hair mask is one of the few masks I've ever used where there is a noticeable difference in my hair. And I've tried alllll the hair masks.

  33. MixedCurl Talk foam

    Decent replacement but not as good as the discontinued Sea Kale foam.

    u/mermaidslp2B/C, low porosityr/curlyhair, 2023Original comment

  34. MixedRange

    Works really well on husband's 3b curls but not moisturising enough for them.

    u/mogirlinncr/curlyhair, 2023Original comment

  35. MentionConditioner

    Reports the conditioner is no longer available in stores where previously bought.

    u/Gem_98r/curlyhair, 2023Original comment

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    Has anyone else not been able to find the conditioner in Stores?? It isn’t available at any of the places I had bought it before

  36. MentionConditioner

    Bought it on Amazon.

    u/BellaK2462r/curlyhair, 2023Original comment

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    I got mine off Amazon

  37. MentionShampoo & conditioner set

    Can only find the shampoo and conditioner set, so ends up with spare shampoo (uses more conditioner).

    u/Gem_98r/curlyhair, 2023Original comment

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    I have only been able to find the shampoo and conditioner set. And I use a lot more conditioner the. Shampoo so I keep having extra shampoo bottles 😅😅 thank you for responding tho

  38. NegativeOrganic (pink) line

    Lots of buildup last time they tried it.

    u/beandadenergyr/curlyhair, 2023Original comment

  39. NegativeOrganic (pink) line

    Hair did not feel clean, so switched to Curl Talk.

    u/BellaK24623A/B depending on the dayr/curlyhair, 2023Original comment

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    Yes!! I originally got the organic pink stuff but my hair just didn’t feel clean so i switched to the curl talk stuff

  40. NegativeCurl Talk shampoo

    Dense, barely lathered, no volume on fine hair.

    u/yo_itsjoFine 2Ar/curlyhair, 2023Original comment

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    I have fine 2A hair, so may not help you specifically but I'll share. The Curl Talk shampoo I found really dense and it barely lathered in my hair, so no good volume. The gel seemed lighter hold than what I usually use (Aussie instant freeze), but I'd be willing to try it again. I'm interested in trying some of their other styling products eventually

  41. NegativeCurl Talk

    Not a fan of the white-packaged Curl Talk range.

    u/whataquokka3A/B (was 2C/3A), medium porosity, fine with heavy densityr/curlyhair, 2023Original comment

  42. NegativeWhite-bottle range

    Does absolutely nothing for their hair.

    u/w11f1ow3rr/curlyhair, 2023Original comment

    Read the full comment

    I use the gardenia and mango butter shampoo/conditioner but I haven’t tried any styling products from them. I like it but I’m considering trying something new, at least shampoo wise. Edit - the white bottle stuff does absolutely nothing for my hair and I don’t like it

Every other brand reviewers mentioned (34)

Marc Anthony

  • Strictly Curls Leave-In Conditioner Positive

    First step of routine, followed by Not Your Mother's mousse.

    u/Mama-DragonflyOriginal commentShop

  • Strictly Curls Leave-In Conditioner Mixed

    Made hair curlier but also frizzier; next day poofy and less curly than with Milkshake leave-in.

    u/Wildflower_XOXOriginal commentShop

  • Strictly Curls (range) Negative

    Finds Marc Anthony too sticky.

    u/AffectionateLead5329Original comment

  • Strictly Curls (range) Negative

    Says Marc Anthony simply hates their hair.

    u/beagoodbearOriginal comment

  • Strictly Curls Leave-In Conditioner Positive

    Uses a mix of both brands; Marc Anthony leave-in is her first step.

    u/Mama-DragonflyOriginal commentShop

  • Strictly Curls Mousse Positive

    Loves the mousse but notes it is very strong hold.

    u/Barfotron4000Original commentShop

  • Strictly Curls Leave-In Conditioner Positive

    Likes it; uses with Not Your Mother's shampoo/conditioner.

    u/trev4_a86Original commentShop

  • Strictly Curls Styling Foam Positive

    Likes it; part of regular routine.

    u/trev4_a86Original commentShop

  • Strictly Curls Leave-In Conditioner Positive

    Liked everything tried; leave-in is a regular repurchase.

    u/thxitsthedepressionOriginal commentShop

  • Strictly Curls Curl Defining Lotion Positive

    Liked everything tried; lotion is a regular repurchase.

    u/thxitsthedepressionOriginal commentShop

  • Strictly Curls Mousse Positive

    Uses and loves it.

    A deleted accountOriginal commentShop

  • Strictly Curls (range) Positive

    Prefers Marc Anthony to Not Your Mother's.

    u/scbeachgurlOriginal comment

  • Shampoo/Conditioner Mention

    Price tip: larger bottles at Target cost the same as the much smaller bottle on Amazon.

    u/BareKnuckleKittyOriginal comment

  • Strictly Curls Mousse Mention

    Owns it; no opinion given.

    u/actualchristmastreeOriginal commentShop

  • Strictly Curls (range) Negative

    Too heavy for fine hair; makes curls clump together instead of forming defined curls. Prefers Not Your Mother's.

    u/beagoodbearOriginal comment

Cantu

Aussie

Kinky-Curly

  • Knot Today Leave-In Positive

    Loves it; lightweight and works really well. Skips curl cream as too moisturising/weighing.

    u/charcat-xOriginal commentShop

  • Leave-In Mention

    Part of a mix-and-match routine.

    u/charcat-xOriginal commentShop

Cake

Curlsmith

Doux

Eco Style

Herbal Essences

LA Looks

  • Extreme Sport Strong Hold Gel Positive

    Uses the blue strong hold gel over leave-in conditioner; scrunch and air dry.

    u/Individual-Count5336Original commentShop

Love Your Curls

Maui Moisture

  • Lightweight Hydration Shampoo & Conditioner Mention

    Part of a mix-and-match routine (formerly used only Not Your Mother's).

    u/charcat-xOriginal commentShop

OGX

Redken

  • Acidic Curl Bonding Mention

    Recommendation only: suggests mixing with it at 16% concentration to cut frizz.

    A deleted accountOriginal comment

TIGI

  • Catwalk Curls Rock Amplifier Positive

    Calls it the best product used for fine, dense hair.

    u/VSuzanneOriginal commentShop

Uncle Funky's Daughter

  • Curly Magic Curl Stimulator Positive

    Styling product of choice.

    u/misty_girlOriginal comment

Comments on a single product are on that product's page: start from the product list.

How we collated these reviews

Our reading of 43 comments in 3 Reddit discussions, not verified customer ratings.

Method and sources

We read every comment in the threads below and logged each product a commenter had an opinion on. The review text on this site is our condensed version of what they said; the full comment is one click away. The verdict is our reading of each comment as positive, mixed or negative. People who said they hadn't used a product are shown, but left out of the counts.